This is time consuming as the various pages of the site can only be accessed via the "Home" page and only a few pages have links back to "Home." The "Home" page and the other pages need to be accessible from each page. The site navigation menu needs to be visible as soon as pages are opened instead of having to scroll down to find it.
The site lacks an "About Us" section. Potential customers would want to know why they can trust "carinsuranceforoneday.co.uk." Hence, an "About Us" section could be added which demonstrates the company's experience and expertise's in the industry.
There is excessive text on each
page which could be overwhelming to viewers. The points should be
summarised so that less text is needed.
The text reads a little stilted. A
more conversational writing style would be more engaging.
In ending, improved website design software and free stock photographs could be used to dramatically enhance the appeal and appearance of the site. This could allow gains from "carinsuranceforoneday.co.uk's" extremely valuable niche market to be maximised.
Copyright Hyram King 2008